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"Exhibition Planning and Management" will enable readers to master the exhibition planning and management of theoretical knowledge, but also the reader with the exhibition planning and management of the basic operating skills, master the modern exhibition planning and operation methods. The specific contents of this book include exhibition industry overview, exhibition planning overview, exhibition planning, exhibition planning and management, exhibition investment planning and management, exhibition site planning and management, exhibition planning and management, conference planning and management, exhibition related activities Planning and management, exhibition follow-up work management, exhibition customer relationship management. Can be used as vocational colleges, adult institutions of higher learning, undergraduate colleges and universities professional exhibition and other related professional teaching materials, but also as a reference book exhibition practitioners.


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